Playing monopoly Essay

Pretend to embrace a engineering and become the major source for that technology like buy out the competitors. Decl be it obsolete beca rehearse your veritable way is better. Wait long enough for a technique or idea to be forgotten by the majority of people or conscionable long enough that the majority of your followers are naive newbies. Bring out the old idea and present it as a new invention. For example, some(prenominal) things in Visual Studio . Net are presented as new ideas even though they have existed in RAD tools like Delphi for over a decade.Why this works? because the majority of new software geeks have no idea what Delphi is and didnt know that you could do everything exactly the way Microsoft claims you can in their new invention. It is very much clear about incidences that Microsoft has been unethical in its approaches. Rather that applying their own thoughts, most of the products they have released by copying ideas unethically from different competitors products. Rather than having the fair competition in the market Gates always tried to monopolize the market. Though all the monopoly has brought him profit scarcely ethically Microsoft didnt 2.Some of the characteristics of the market that created monopoly market that Microsofts operating dust enjoyed are as follows Incorporation of various Microsoft applications like Windows Digital Media thespian and net Explorer in 1995 with its operating system gave an advantage to the company as this monopoly worked out for them. Users exploitation Windows didnt postulate themselves to get into trouble of get a different browser and different Media Payer. Users were also non ready to pay extra money for get other companies applications, as all those applications were right away available with Microsofts operating system.Every company was releasing their applications and operating systems in the market and every time Microsoft was able to know their programs. Using those programs Microsoft creat ed monopoly in the market by releasing advanced version of competitors products. As when Navigator came in 1994, Microsoft launched Internet Explorer which was borrowed from Spyglass Inc. and made it similar to Navigator. It structured Internet Explorer with Windows. Media player was also incorporated in Windows. Sun Microsystemss Java was also licensed to Microsoft first and then Microsoft built its own Microsoft deep brown permitting Windows Users to be compatible with it.In the software industry users did not want to shift to new products or applications until proper training and workshops are organized. Microsofts utilize good PLAYING MONOPOLY MICROSOFT Javier Ian Gonzalez Lopez 1449556 9zi strategies for training users. With the Installation disk, a proper tour of Windows is provided to facilitate user.Attorney General Janet Reno filed an antitrust suit against Microsoft in the court of measure Thomas Jackson. Microsoft made the computer companies using Windows as their o perating system not to license, distribute or promote competitive software products of other companies. It plant Internet Explorer with Windows and thus demolished consumer freedom to go for any other Browser plus it also degraded windows performance.In the agreements with computer companies those using Windows, Microsoft wanted them to leave Internet Explorer as the default WebBrowser and didnt allow installation of any other browser. The judge was having fuck authority to take hard actions against Microsofts unethical business strategies. As per the case study it is evident that Microsoft has used various unethical business strategies to take a leak their business profitable. Microsoft copied the copyright of Apples OS/2 and developed its own operating system on the same line.Moreover they forced users to use its Internet Explorer and digital media player. They suppressed the platform independent functionality of Suns Java by releasing Microsofts Java and making it louse up pl atform language. In my view, government should not have sued Microsoft. Consumers were wholesome satisfied by Windows which was evident from the market share of its use. So signing of agreement involves flattery of computer companies and Microsoft and if computer companies have signed that agreement that means they werent having any problems and neither consumers upon implementing the agreement.So Microsoft just used a marketing strategy over here. Judge Jacksons direct was fair for the competitors as well as for the software industry because Microsoft has really invoked the monopoly situation in the market. It was substantive to have fair competition in the market. As an operating system and applications are totally two different aspects and Microsoft should not club these two aspects. This order would have helped competitors and users to choose their favorite applications. From Microsofts point of view it was not the fair decision, as they never wish to separate their busines s into two domains.It was a marketing strategy adopted by Microsoft so that it can withstand with the PLAYING MONOPOLY MICROSOFT Javier Ian Gonzalez Lopez 1449556 9zi competition. According to them it also facilitated consumers for not spending their money in buying other corresponding software and also playing a risk of installing and uninstalling. According to the settlement between Microsoft and DOJ, Microsoft was asked to share its application programming larboard with other software rivals and to allow users to hide Internet Explorer icon from the screen.It was asked not to prevent other competitors programs to install on its operating system and not to retaliate against computer makers in releasing their products. This settlement was officially approved by Judge Kollar-Kotelly on November 1, 2003. The decision was really fair for the competitors as well as users. The decision has created free competitive market in the software industry. It allows users to use other availabl e applications and allow them to hide icons which they do not want to use. From competitors point of view market became much more open to release more products with advanced technologies.This move also helped people to think out of Microsofts box and helped to showcase their technical skills. As a result various new operating systems with better performance than Windows like Linux, Suse, Monopoly of Microsofts operating system has harmed everyone from users to computer producers. Dueto unavailability of fair market the users were bound to use Microsofts operating system and applications. They were unable to hide icons of the Microsofts applications from their operating system. From producers point of view, they were not free to launch Windows compatible applications due to unavailability of Windows application programming interface in the market. The competition became minimal in the market due to monopoly enjoyed by Microsoft. Due to monopoly in the market one single company Micro soft was holding maximum market share. It hampered the technical advancement and purpose in the market as well.Some of the following public policies could be used to deal with monopoly Government should issue some standards for a given technology/system/product which should be followed by everyone in the industry. Anti-monopoly law can be created to prevent monopoly to occur in the market. Some policies can be incorporated in the system to motivate and encourage newly launched companies to increase the innovation in the market. PLAYING MONOPOLY MICROSOFT Javier Ian Gonzalez Lopez 1449556 9zi Some policies should be made to share information among the companies whose applications are inter dependant.