Global Marketing Research Paper Example | Topics and Well Written Essays - 500 words

Global Marketing - Research Paper Example The disposable of waste in the two nations varies hence the preference of the diapers may vary between America and Brazil. US citizens are sensitive to a green environment compared to the Brazilians. Additionally, the market of disposable diapers in Brazil is not vibrant like the US disposable diaper market. The promotion of diapers made in the US rate responsible for the high portion of per capita income spent on the disposable diapers. The US is also sensitive to the welfare of children hence the need for good care for all children. Conversely, the Brazilians are not sensitive to the plight of their children with regard to hygiene and sanitation. The increase in the birth rate in America is another factor, which makes the American market for disposable diapers vibrant. For instance, the 4.5M children are born in the US on an annual basis. This implies that the disposable diaper market must meet the needs of the growing population of children in the US. Additionally, more than 3M people turn 65 years old on annual basis. This implies that the demand for disposable for children and old aged adults is high in the American population. Disposable diapers pricing should not be left to the local managers of Brazil because the market for disposable diapers in Brazil is small. Additionally, of the product should be left to the head office to ensure consistency and compliance to market standards. Pricing of the disposable diapers should coincide with the global trend of the product demand and supply (Nonwovens markets and fiber structures report, 2009). Therefore, the move of leaving pricing to the local managers is not prudent. Moreover, the local cartels are likely to take advantage of decentralization of pricing, which will negatively affect the customer disposable diaper loyalty. The other reason for adoption of global pricing of the disposable diapers is the need for